NEW YORK (CNN) — Walmart is joining forces with TerraCycle — a worldwide waste administration organization that works with buyer item organizations, retailers, urban communities and offices to reuse “difficult-to-recycle” items and bundling — to offer the country’s biggest vehicle seat reusing occasion, with about 4,000 Walmarts taking an interest the nation over.
Individuals who partake in the program will get a $30 gift voucher to Walmart for exchanging their old vehicle seats. The program started Monday and goes through September 30 in festivity of National Baby Safety Month.
TerraCycle organizer and CEO Tom Skazy hopes to “divert the plastic equivalent of approximately 35 million water bottles from landfills.”
“Through the Walmart Car Seat Recycling Program, traditionally non-recyclable car seats are now nationally recyclable,” said Szaky. “We are proud to work with this forward-thinking company to offer families from coast-to-coast a way to give their car seat, the item that has kept their little ones safe, a second life.”
Utilizing a material dismantling model for vehicle seat reusing, TerraCycle will work with subcontractors around the nation to dismantle the vehicle seats and separate them by their parts. Once dismantled, the organization will utilize every part to be prepared further into a usable crude material so as to make new items.
The majority of the work will be done in the US, and none of the vehicle situate materials will make it into a landfill or be burned, said Brett Stevens, TerraCycle’s worldwide VP of material deals and obtainment.
“Wellbeing — particularly vehicle situate security — is a top need for Walmart’s Baby “Safety — especially car seat safety — is a top priority for Walmart’s Baby department, so we wanted to use our size and scale to create an event that offered unprecedented access to trade in an outgrown car seat for a gift card — perfect for using on your baby’s next car seat,” said Walmart Baby Vice President Melody Richards. “Sustainability is of equal importance to Walmart, so we’re happy to work with TerraCycle who will recycle every component of the car seats.”
While this isn’t the first occasion when that TerraCycle has worked with Walmart, this is the first occasion when that the two organizations have collaborated to offer Walmart’s first national reclaim program for vehicle seats.
“TerraCycle’s mission is to eliminate the idea of waste by collecting and recycling traditionally non-recyclable materials,” Stevens told CNN. “Anytime we can team up with a retailer or consumer goods company to drive awareness around the fact that these everyday items can see another life, we are happy to be involved.”
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